PFS Marketwyse Social Media Release Distributed via PitchEngine – Monday, March 23rd, 2009

Are you questioning the effectiveness of a PitchEngine social media release? Curious to know how distributing your PR content through the social web can actual drive traffic to your website, newsroom or blog? Below is a case study compiled by PitchEngine users PFS Marketwyse generated using Google Analytics.

*based on the average page visits of the previous 30 days

Traffic Summary Week of March 23-29

Monday, March 23             433% spike in traffic
Tuesday, March 24          1100% spike in traffic (day shared via Facebook)
Wednesday, March 25      416% spike in traffic
Thursday, March 26          516% spike in traffic
Friday, March 27                483% spike in traffic
Saturday, March 28            466% spike in traffic
Sunday, March 29                na (less than the avg.)

Referring Sites accounted for 63.24% of traffic to the PFS Website the week of March 23-29

84% of traffic generated from social networks via SMR
3% of traffic generated from PFS blogs
10% of traffic generated from traditional PR distribution methods
2% of traffic generated from pitchengine.com
1% other

As you can see, traditional PR distribution accounted for just 10% of website referrals that week while SMR clicks from social media networks provided 84% of the traffic spike to the PFS Martwyse website.