The Quick Start Guide to PitchEngine SMRs

Using our social platform is as easy as creating Facebook profile or a blog post (maybe easier)! This isn’t an “easy button” – it’s a tool to enable better collaboration and engagement for your public relations. Discover why more than 13,000 brands have flocked to PitchEngine as their preferred alternative.

1. Create an account.

• This is free and easy.

2. Build your first Social Media Release (SMR)

• Take a look at an example SMR.
• Gather your assets (YouTube videos, images, etc.,)
• Type your SMR directly into the form field (we suggest your don’t just cut-and-paste
  from a word doc). Be conversational and compose it to share with friends, fans or
  followers on the social web.
• Include bullets, and fill in the “Twitter Pitch” even if your brand isn’t on Twitter.
  This will enable others to share it easily.
• Just like composing a Word document, save often and preview your content.

3. Publish and share your SMR

• Move the toggle switch from “Draft” to “Live” and we’ll time-stamp your SMR
  with the current date automatically. This means your SMR is now published!
  (If you are a subscriber, it will be indexed in search engines like Google, Bing
  and Yahoo!)
• Take the time to share your SMR with your coveted PR contacts via email, Twitter
  or whatever delivery method they prefer.
• Share your SMR with social network influencers by clicking on the Twitter,
  Facebook, Digg or other icons embedded on your release.

Quick FAQ:

Can I put it on my website or blog?

For sure! You can grab the RSS feed and embed it on your site with a feed-reader widget, simply add a link to your SMR to your site. If you subscribe for the social newsroom, you’ll get a hub for all your SMRs and other social content including, Twitter streams, Flickr slideshows, YouTube Channels and other Related Links. This enable consumers, media and investors to locate and follow your brand all from one place! Sample Newsroom

How do I track it?

We will show you the number of views each of your SMRs receive. We’re in the process of adding new monitoring and tracking capabilities. For now, we suggest using a free service like Google Alerts or Filtrbox to monitor your brand and keywords. You’ll also be notified of comments or questions that are posted by readers of your SMR via email!

I want my release to be search engine optimized. What should I do?

If you’re a subscriber, we’ll share your content with search engines quickly. If you’re a savvy seo type, you’ll be able to build in the keywords and back links you prefer. However, if you need something more, you can write a traditional Press Release and include a link to your SMR in the text. Then, use a service like PRWeb to gain the SEO juice they offer.

Can I use this in conjunction with a wire service like PR Newswire, Business Wire or Marketwire?

So far, traditional wire services like those listed above have allowed users to include PitchEngine SMR links within their traditional press releases. This way, you can provide all the social rich content of the SMR for the price of a text press release with links. It’s up to you to decide what’s best for your PR goals.

Other services have “social media press release” offerings, what’s the difference?

It is our belief that you can’t make a press release social. This means you can’t simply add a video and a “share this” button and think influencers (friends, fans and followers) will engage with it and re-share it. The viral nature of PitchEngine content is powerful. For example, our traffic comes from Twitter, Facebook, LinkedIn and other social web sites, in additional to Google, Bing and Yahoo!. When people get concise, sharable content, they’re more likely to check it out. We’ve created the PitchEngine SMR from the ground up with user-driven, crowd-sourced feedback and nothing else. Does it get more social than that?

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