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Case Study: PFS Marketwyse

January 2nd, 2010

PFS Marketwyse Social Media Release Distributed via PitchEngine

Are you questioning the effectiveness of a PitchEngine social media release? Curious to know how distributing your PR content through the social web can actual drive traffic to your website, newsroom or blog? Below is a case study compiled by PitchEngine users PFS Marketwyse generated using Google Analytics.

*based on the average page visits of the previous 30 days

*based on the average page visits of the previous 30 days

Traffic Summary Week of March 23-29

Monday, March 23             433% spike in traffic
Tuesday, March 24          1100% spike in traffic (day shared via Facebook)
Wednesday, March 25      416% spike in traffic
Thursday, March 26          516% spike in traffic
Friday, March 27                483% spike in traffic
Saturday, March 28            466% spike in traffic
Sunday, March 29                na (less than the avg.)

Referring Sites accounted for 63.24% of traffic to the PFS Website the week of March 23-29

84% of traffic generated from social networks via SMR
3% of traffic generated from PFS blogs
10% of traffic generated from traditional PR distribution methods
2% of traffic generated from pitchengine.com
1% other

As you can see, traditional PR distribution accounted for just 10% of website referrals that week while SMR clicks from social media networks provided 84% of the traffic spike to the PFS Martwyse website.

Case Study: SMR Provides Plug and Play Content

July 7th, 2009

Ultra Studios Social Media Release Gives Journalists and Bloggers Multimedia Content for Easy Publication

The Ultra Studios SMR Provide Multimedia Elements and Context to the Announcement

The SMR provided multimedia elements with context

By utilizing the PitchEngine Social Media Release format, Ultra Studios was able to deliver multimedia content, hyperlinks and tags with the proper context to their release. Instead of trying to send bulky email attachments or image cds, Ultra Studios was able to provide everything the journalist needed for a great post. Even though their video wasn’t included in the published article, it gave the writer more context about the event.

The Fayetteville Flyer Article Picks Up the Multimedia Elements and Content

The Fayetteville Flyer article includes multimedia elements and contentdelivered via SMR

Best Uses: FutureWorks PR, Budweiser

June 8th, 2009

Budweiser Debuts Super Bowl Commercial Snippets to Consumers, Bloggers, Journalists via PitchEngine

Budweiser's SMR Featured Teaser Clips of Each Ad Friday Before the Super Bowl Sunday Game.

Budweiser's SMR Featured Teaser Clips of Each Ad Friday Before the Super Bowl Sunday Game.

Best Uses: MySpace

June 8th, 2009

MySpace Taps PitchEngine to Reveal the Music “Top 8’s of 2008″

MySpace, the world’s premier social network, used PitchEngine to announce its “Top 8’s of 2008”. MySpace can revealed the most watched, most listened to and most popular acts on MySpace Music UK in 2008.

MySpace, the world’s premier social network, used PitchEngine to announce its “Top 8’s of 2008”. MySpace revealed the most watched, most listened to and most popular acts on MySpace Music UK in 2008.

Case Study: Jackson Kayak

May 31st, 2009

jackson
More marketers are counting on social networks

“Several companies said it’s too soon to tell the exact effect social-media marketing has on their balance sheet. But one small kayakmaker in Sparta, Tenn., said sales of a new model jumped after the company used a Web-based social media release.

jackson2In January, Jackson Kayak began marketing an expensive $1,600 two-person model and had hoped to sell 350 by the end of the year. So far, the company has sold 217.

The company used a Web application made by PitchEngine of Wyoming, that includes photos, video and information pre-formatted for posting on blogs and other social media. There’s also a 140-character summary expressly formatted for Twitter.

Reaching core audience

Company spokeswoman Lee Hart said the release has been viewed about 7,000 times, which is a big number for them, especially because it reached the core audience – whitewater kayak enthusiasts.

Former journalist Jason Kintzler founded PitchEngine six months ago when he saw the need for a new style of press release tailored to the digital needs of social networks. The app, which came out of beta two weeks ago, has been used about 5,000 times, including by the American Red Cross, Mattel Inc. and Overstock.com.

“You don’t have to wait for the 5 o’clock news to come on or the 7 a.m. paper to hit the ground,” Kintzler said. “Brands now can reach just as many consumers. Friends, fans and followers, they can reach all of those on their own.”"

Case Study: Barbie Turns 50!

March 23rd, 2009

“Working with PitchEngine helped us set a new benchmark for content delivery and journalist engagement. By leveraging PitchEngine’s content hosting capabilities we were able to increase our media relations 10 fold, resulting in multimedia coverage across the globe in press, broadcast and online. It has revolutionised the way we do media relations.” – James Poulter, Ogilvy Public Relations Worldwide

Case Study #1

barbie-50-1barbie-50-2

Photos Courtesy Ogilvy Public Relations Worldwide

Insight:

Turning 50 is a big deal for any girl, but when you’re a fashion icon, princess of pop culture and global superbrand it really is a reason to celebrate.

Idea:

Show that Barbie is still number one, even for the Playstation generation, by dominating the news agenda at the toy industry’s biggest event, the International Toy Fair in Nuremburg.

mattel-release

Ogilvy’s Mattel SMR

Influence:

Barbie’s 50th anniversary was the story to come out of the International Toy Fair Over 30 TV reports spanning news, lifestyle, business and children’s programmes, were generated in the target markets (Sweden, Denmark, Norway, the Netherlands, Finland and Belgium) Highlights include a 3.5 minutes on CNN’s World Business Today, a 4 minute segment on CNBC and a report on BBC World Coverage extended way beyond the target markets with Ogilvy PR’s footage also appearing on TV and online in Australia, China, France, Italy, Germany, France and the UK Social Media Release Generated over 900 Views by journalists over 30 days.

Case study, stats and photos courtesy Ogilvy Public Relations Worldwide