PFS Marketwyse Social Media Release Distributed via PitchEngine

Are you questioning the effectiveness of a PitchEngine social media release? Curious to know how distributing your PR content through the social web can actual drive traffic to your website, newsroom or blog? Below is a case study compiled by PitchEngine users PFS Marketwyse generated using Google Analytics.

*based on the average page visits of the previous 30 days

Traffic Summary Week of March 23-29

Monday, March 23             433% spike in traffic
Tuesday, March 24          1100% spike in traffic (day shared via Facebook)
Wednesday, March 25      416% spike in traffic
Thursday, March 26          516% spike in traffic
Friday, March 27                483% spike in traffic
Saturday, March 28            466% spike in traffic
Sunday, March 29                na (less than the avg.)

Referring Sites accounted for 63.24% of traffic to the PFS Website the week of March 23-29

84% of traffic generated from social networks via SMR
3% of traffic generated from PFS blogs
10% of traffic generated from traditional PR distribution methods
2% of traffic generated from pitchengine.com
1% other

As you can see, traditional PR distribution accounted for just 10% of website referrals that week while SMR clicks from social media networks provided 84% of the traffic spike to the PFS Martwyse website.

Ultra Studios Social Media Release Gives Journalists and Bloggers Multimedia Content for Easy Publication

The SMR provided multimedia elements with context

By utilizing the PitchEngine Social Media Release format, Ultra Studios was able to deliver multimedia content, hyperlinks and tags with the proper context to their release. Instead of trying to send bulky email attachments or image cds, Ultra Studios was able to provide everything the journalist needed for a great post. Even though their video wasn’t included in the published article, it gave the writer more context about the event.

The Fayetteville Flyer article includes multimedia elements and contentdelivered via SMR

Budweiser Debuts Super Bowl Commercial Snippets to Consumers, Bloggers, Journalists via PitchEngine

Budweiser's SMR Featured Teaser Clips of Each Ad Friday Before the Super Bowl Sunday Game.

MySpace Taps PitchEngine to Reveal the Music “Top 8’s of 2008″

MySpace, the world’s premier social network, used PitchEngine to announce its “Top 8’s of 2008”. MySpace revealed the most watched, most listened to and most popular acts on MySpace Music UK in 2008.

More marketers are counting on social networks

This is an excerpt from the Sunday, May 3, 2009 edition of the San Francisco Chronicle.
Benny Evangelista, Chronicle Staff Writer

“Several companies said it’s too soon to tell the exact effect social-media marketing has on their balance sheet. But one small kayakmaker in Sparta, Tenn., said sales of a new model jumped after the company used a Web-based social media release.

In January, Jackson Kayak began marketing an expensive $1,600 two-person model and had hoped to sell 350 by the end of the year. So far, the company has sold 217.

The company used a Web application made by PitchEngine of Wyoming, that includes photos, video and information pre-formatted for posting on blogs and other social media. There’s also a 140-character summary expressly formatted for Twitter.

Reaching core audience

Company spokeswoman Lee Hart said the release has been viewed about 7,000 times, which is a big number for them, especially because it reached the core audience – whitewater kayak enthusiasts.

Former journalist Jason Kintzler founded PitchEngine six months ago when he saw the need for a new style of press release tailored to the digital needs of social networks. The app, which came out of beta two weeks ago, has been used about 5,000 times, including by the American Red Cross, Mattel Inc. and Overstock.com.

“You don’t have to wait for the 5 o’clock news to come on or the 7 a.m. paper to hit the ground,” Kintzler said. “Brands now can reach just as many consumers. Friends, fans and followers, they can reach all of those on their own.”"