When the press release made its debut back in 1906, it was a piece of technology. It was formatted in such a way that enabled journalists to typeset the text directly into an article. It was the “plug and play” of its time.
I’ve always been fascinated by its ability to provide utility for both author and reader. This is also why PitchEngine continues to lead the industry with innovative new approaches.
Introducing, the Embedded Pitch.
PR pros spend a significant amount of time and resources packaging-up content that tells a complete story. It’s the story, or “pitch,” that provides discovery for journalists, influencers and now, customers. With the fast-paced, short-attention span of today’s news consumers it’s critical that this content be image-rich and concise. So, we’ve created a way to give new life to the utility aspect of the press release. But, we’ve re-imagined it for a world of modern-PR.
Each pitch that a communications pro creates or shares with a journalist or blogger can now be embedded directly into websites, blog posts and social networks. You can think of it as a “content ad” - placed into an existing media property - that opens up to reveal an app for your particular story, product announcement, campaign or lookbook.
For journalists, it’s a way to give readers inside access and insight directly from an organization or brand. It’s like describing what’s cool and then linking out to the specifics.
For PR and marketing pros, it’s an incredibly cool way to share more sophisticated content on less flexible media channels like blogs and social sites. It’s a great way to maximize a blog post or enhance a tweet.
Check out the embedded pitch below!
The PitchEngine crew would like to thank you for your suggestions and input since the release of our new editor. We’ve been working hard to bring you the best platform possible and are excited to announce our latest update!
One of the biggest changes you’ll notice is the addition of functions. We’ve brought back quick facts, photo captions, and have improved the stability of our editor.
Our most exciting new feature is the PitchFeed. Now your pitches will show up on the feed right after they’re published. You can also search for brands and pitches right from our homepage!
We’ve improved the photo uploading process. Now you can upload images of any shape and size, as well as grab images directly from your Facebook galleries.
Once you’ve uploaded your images, you can add captions and tags.
The update also changes the look of your Pitch.
Pitches now provide a more app-like experience. Readers can click to reveal additional information and data voluntarily.
The PitchFeeds (Profile pages for brands) also have an updated look.
We’re excited for you to try the new editor. If you have any questions call us at 307-855-4011, email us at firstname.lastname@example.org, or Live Chat us from our homepage.
Thanks for using PitchEngine!
Our Facebook newsroom app is a great way for you to keep all your pitches together in one easy to find location. Much like the newsfeed you can embed to your website, the app is easily plugged into your Facebook brand page.
To embed the newsroom, click the Newsroom tab in your dashboard.
Then click the blue button titled Connect Facebook Page. That will open up a tab. Just select your Facebook page and click Add Page Tab.
Once you’ve connected your accounts, you’ll find the newsroom app on your Facebook page.
The tab is easy to customize! Every time you publish a pitch it will automatically feed the newsroom.
If you have any questions give us a call at 307-855-4011! We’d be happy to help.
Updating your brand’s website on a daily basis can be exhausting, or it can be simple and fast!
Goodyear recently plugged in a PitchEngine newsroom RSS feed. Every time they create a pitch, it automatically feeds their site. Now they don’t have to contact their IT department every time they want to make an update.
You can embed your newsroom into your site using an RSS feed or an iframe. Goodyear used an RSS feed. Winter Mountain Games embedded the newsroom using an iframe.
Setting up your newsroom is simple. Give us a call and we can walk you through it, today. 307-855-4011
NPR’s Wyoming Public Media stopped by the office for a sneak peek into what makes PitchEngine so unique in Wyoming!
Click here to view the article or listen to the radio version.
You’ve set up your account… now what?
The first thing you’ll need to do is create a brand.
This brand will show up on the upper left hand of your pitches. You can import a logo and add contact information.
Once you’ve created a brand you can choose a subscription level, or create a pitch!
Watch this quick tutorial for tips to create a pitch.
Now that you’ve created a pitch, you can subscribe or publish.
If you want your fans and followers to share your pitches you should give them something worth sharing.
These days, when we post a picture or status update – our popularity is quickly validated by the number of “likes” or “shares” we get. If a person posts something on Facebook, and has 20 or more “likes” within an hour, they feel like their likes and interests are on par with others.
Have you ever watched a YouTube video or read an interesting blogpost and instantly wanted to tell your friends about it? People want to share content. And they want to be the one to inform their peers and friends about new things. So why wouldn’t you want to help your pitches and content be shared. If you’re not attaching an image to your pitch, you may be missing out!
Creating content without images and video doesn’t make it easy on your brand evangelists to share your pitch. You need something to grab the reader’s attention, before you unload a sales pitch or message on them.
If I’m a huge fan of a brewery, I’m more likely to share a pitch if it has a visual component attached.
And the best thing about great content, is how easy it is to create. You don’t need to hire a professional photographer anymore. Smart phones are equipped with high resolution cameras and photo editing apps.
Take this photo for example.
It was snapped by a customer using an iPhone and edited with Instagram.
Verses this photo…
… which was taken by a professional for Starbucks. Either photo would work for a product release. You don’t need to have a professional using a $3,000 camera when you can snap a pic for free.
These images on Starbucks.com are great. They show the drinks in their best light – literally the lighting is perfect.
But these photos, from a small coffee shop’s Facebook page, are just as good at getting the message out. They show the product off in a personal way, and didn’t spend a small fortune doing so.
The bottom line is, whether you are hiring a professional, or snapping daily shots on a cellphone – content is beneficial to your posts. Adding images will help people identify with your brand, and give the something to share besides a sales pitch! The more content you add to your pitches, the more likely your content will spread over sites like Facebook and Pinterest.
We’re making weekly updates to the site. In order to see the improvements, you may have to clear your cache. Click here for the quick guide!
If you’re brand new to PitchEngine, or you have a new brand, this post is for you!
You can subscribe right off the bat, or you can wait until you’ve created your first pitch.
To subscribe right away, click the Subscription Status button under your brand profile.
Then click the blue Subscribe button.
Choose a plan that’s right for you! Click here for Plans & Pricing information.
Now you’re all set to go and can start pitching!
If you wanted to wait until you created your first pitch – you can easily subscribe from the editor.
Once you’ve crated a pitch, click the Preview button at the top of your pitch.
Once you’ve subscribed you can publish your pitch!
If you don’t have a subscription yet, click here.
Once you’ve added your content to your pitch, click the light blue Preview button at the top of your pitch.
Your pitch will automatically save. In preview mode you can choose a Pitch Style.
Once you’ve decided on a style and feel your pitch is ready to be published, click the red Publish button at the top of your pitch. If you see a button that says Subscribe, click here.
Once you’ve published you’ll be directed back to your dashboard. If you hover over your pitch you should see a yellow dot. This means your pitch is processing.
Once your pitch publishes, you’ll receive an email and the dot will turn green.
Now that your pitch is published you can access the Pitch Engagement Report by clicking on the metrics button next to the pencil on your pitch. you can also edit your published pitch by clicking on the pencil.
How do I edit my pitch?
Once you’ve selected your brand in the top left hand corner you’ll see your pitches. You can click the + to start fresh, or you can edit your current pitches.
As you can see by the pitch I’ve hovered over, it hasn’t been published. The red dot indicates it isn’t live. You can also see the little pencil and trash can. Click the pencil to edit your pitch.
The dot will turn green once you’ve published your pitch. In addition to the edit and delete buttons, there is also one for analytics. That is where you’ll click to see how many views you’re getting on each pitch.
Once your pitch is publish. You can click directly on the image to open your published pitch. Just remember to click the pencil if you need to make any additional edits.
You may have noticed some changes to your PE account. In the past few months we’ve been busy creating a new editor, restyling our newsrooms, and creating different looks for your pitches! If you haven’t had a chance to use the new platform, or you’re not sure what the changes mean for you, this post will give you a refresher!
Let’s start with the new Pitch Styles! They’ll help your content stand out – and put your brand’s best foot forward.
- Presser – pays tribute to the original PitchEngine SMR packaging images and text into one tight, utilitarian design. It’s sure to be the favorite among PR pros.
- Focal – is PitchEngine’s marquee design layout and was recently touted as, “approachable and easy to share” by The Next Web. The style puts an emphasis on image-rich content for screen sizes and devices of all sizes.
- Headliner – has a magazine style feel where the headline overlaps the feature image. Text flows from below the image keeping the readers’ eye above the fold.
Think of our newsrooms as a one stop shop for all your pitches that can be embedded into your site. You’ll no longer be held hostage to your IT department’s schedule. Once you embed your newsroom all of your pitches will automatically show up on your site and Facebook page every time you hit publish.
You can also customize your newsroom to appear in tile or list view.
We’ve built an awesome new web editor, brand, and content manager that’s engineered to handle some heavy content in the form of higher resolution images, embedded video and other assets. These are the first steps in a more robust, more reliable PitchEngine platform. Click here for a quick tutorial!
Once you add your content it’s time to pick Pitch Style! Think of the Pitch Styles like filters on Instagram. Focal, Presser, and Headliner are just the beginning. We’ll have more styles coming in the next few months!
We also have a new Pitch Engagement Report. It tracks views from Twitter, Facebook, Pinterest, and organic referrals (views from things like search, direct visits, etc.) With this added tracking, you should see an increased number of views on each pitch. We’ve also added printing capabilities so you can hand off the report to your clients each week!
If you’d like to schedule a walk-thru or just want to fire off a few questions feel free to reach out by using the live chat on our homepage or by emailing email@example.com or calling us directly 307-855-4011.
We’re excited to launch a new platform. It’s an incredible leap forward for brands and businesses of all sizes and we think it will change everything.
You can try the editor – and subscribe when you’re ready to publish your pitch! Or you can publish pitches free from our mobile apps without having a paid subscription to the full software suite.
The New PitchEngine is all about content creation and relevant exposure for your brand or business.
We’ve built an awesome new web editor that’s engineered to handle some heavy content in the form of higher resolution images, embedded video, and other assets. These are the first steps in a more robust, more reliable PitchEngine platform.
If you’d like to schedule a walk-thru or just want to fire off a few questions feel free to reach out by using the live chat on our homepage or by email firstname.lastname@example.org or calling us directly 307-855-4011.
Paid subscription plans will begin at just $39/mo for one brand/user license.
Click here to sign in and give the editor a try!
Ready to personalize your message? Focal, Presser, and Headliner are just the first of many styles to come. We understand that content creators need more than just one design. These new styles will help you get the message out – and look good doing it!
Focal is PitchEngine’s marquee design layout and was recently touted as, “approachable and easy to share” by The Next Web. The style puts an emphasis on image-rich content for screen sizes and devices of all sizes.
Presser pays tribute to the original PitchEngine SMR packaging images and text into one tight, utilitarian design. It’s sure to be the favorite among PR pros.
Headliner has a magazine style feel where the headline overlaps the feature image. Text flows from below the image keeping the readers’ eye above the fold.
Get Pitching at pitchengine.com or contact our team via chat, email or phone with any questions!
We’re excited to unveil “Pitch Styles" – the latest innovation for content creators of all kinds. The new functionality will give publishers on the platform the ability to flip through various design styles just before publishing their branded content. Check them out!