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This is PR Evolved

“The days of creating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.” — Brian Solis, PR 2.0 author and speaker.

You’ve discovered Pitchengine because you’ve engaged in social media. You’ve had a conversation with a peer, you’ve seen a few tweets, or you’ve read one of the many reviews about us. You see, the way you discovered us is precisely what makes Pitchengine so different. We didn’t send you bulk mail, we didn’t call you on the phone or include you in a giant, mass email campaign either. You found us through the social web — where it’s more about the conversation than the “push” of traditional marketing and PR tactics.

With Pitchengine, users can easily create and share a “Pitch™” – a modern version of the press release. Unlike the rigid press release of old, the Pitch offers both creator and reader far more flexibility. Users can incorporate embedded video, images, powerpoints and more into a hosted “microsite” that can easily be shared via the social web using apps like Facebook, Twitter and more. A dynamic blend of traditional PR and a more progressive, conversational method, the Pitch opens doors and engages readers. Those readers include not just media, but investors and consumers (friends, fans and followers) alike.

What Makes it Different?

Unlike press release and wire services, Pitchengine:

• Let’s you easily include images, video, links and more at no additional cost
• Enables readers to interact with you and your Pitch™ long after it’s been published
• Helps you broaden your audience beyond the journalist to reach bloggers, investors, consumers and other influencers on the social web
• We don’t brand your content with our giant header and links like wire services do. It’s your press release!
• Create social content that is more engaging (Readers view Pitchengine Pitches longer than traditional press releases by PR Newswire, BusinessWire and PR Web. (source: alexa.com)
• Display your news, twitter stream, youtube channel and flickr gallery automatically in one place with a Pitchengine newsroom
• Helps you eliminate the press kit and move your entire PR platform to one place

Social Media Ready

You can’t make a press release social by adding a a few sharing icons. But don’t tell that to our competitors. You have to create content that speaks to your audience – a mix of friends, fans and followers that may include journalists, bloggers, consumers and other influencers. To do this, you have to be conversational and engaging. Leave the Word docs and AP format to the archives and evolve your game!

Reinventing the Pitch™

The press release is a dinosaur. So, we invented the Pitch™, the modern version of the press release. More engaging than PR Newswire, BusinessWire and PRWeb press releases (source: alexa.com), the Pitch is heavy on content and conversation and light on the, “blah, blah, blah.”

Search Engine Optimized

From the moment you click “create pitch” our platform works to optimize your content for the web. Search-friendly urls and clever code help index your content in major search engines like Google, Bing and Yahoo!

Embeddable Newsrooms™

Package up all of your PR content and give your website visitors easy access to your Pitchengine News, Twitter stream, YouTube channel, Flickr Gallery and more all in one place, automatically. Our Customized Social Newsrooms can even reside on your own domain!

Monitor and Track the Conversation

(Coming Soon)
Knowing how many people viewed your PR content is valuable, but seeing how it plays out across multiple mediums is super powerful.

Next-Generation Distribution

(Coming Soon)

Do your PR distribution tactics feel like you’re throwing rock in the ocean? You toss a press release out there to the masses and hope one sticks. Pitchengine joins journalists, bloggers, investors, consumers and other influencers with your brand in a network style platform where everyone is treated equal.

User Stats

• More than 17,000 brands have created thousands of releases since October 2008. Here are a few of them.
• There were more than 350,000 visits to Pitchengine in May 2009
• Of nearly 15,000 users on PitchEngine, 67% have returned to create more than one SMR
• From the largest PR agencies an brands in the world to the best boutique and smaller firms, Pitchengine is used by a diverse mix of in-house PR pros, agency reps and other communications professionals.

It’s time to step back and think about the process. The easiest way to start? Log in and create your first Pitch on PitchEngine. I promise you, the experience will make you think differently about how you compose your PR.

Have you already created a release and shared it? Tell us how it changed your outlook on PR.

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