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This is PR Evolved

You’ve discovered PitchEngine because you’ve engaged in social media. You’ve had a conversation with a peer, you’ve seen a few tweets, or you’ve read one of the many reviews about this new web app called, PitchEngine. You see, the way you discovered us is precisely what makes PitchEngine so different. We didn’t send you bulk mail, we didn’t call you on the phone or include you in a giant, mass email campaign either. You found us through the social web — where it’s more about the conversation than the “push” of traditional marketing and PR tactics.

As PR 2.0 author and speaker, Brian Solis puts it, “The days of creating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.”

With PitchEngine, users can easily create and share Social Media Releases (SMRs). Unlike the rigid, printed press release of old, SMRs offer both creator and reader far more flexibility. Users can incorporate embedded video, images, powerpoints and more into a hosted “microsite” or SMR, that can easily be shared via the social web using apps like Facebook, Twitter and more. A dynamic blend of traditional PR and a more progressive, conversational method, the SMR opens doors and engages readers. Those readers include not just media, but investors and consumers (friends, fans and followers) alike.

Through the integration of various social apps and an easy-to-navigate user interface, PitchEngine has created its own unique place in the public relations industry. We feel strongly that through our innovative approach and long term vision, we will be an asset to every user who signs up.

User Stats

• More than 14,000 brands have created thousands of releases since October 2008
• There were more than 350,000 visits to PitchEngine in May 2009
• Of nearly 10,000 users on PitchEngine, 67% have returned to create more than one SMR
• From the largest PR agencies in the world to the best boutique and smaller firms, PitchEngine is used by a diverse mix of in-house PR pros, agency reps and other communications professionals.
• What brands are benefiting from PitchEngine? Here are a few of the more recognizable companies: American Red Cross, Anheuser-Busch, Albertson’s, Bailey’s, Carl’s Jr., Cisco, Dell, Dove, Harley-Davidson, Matchbox, Mattel, MySpace, Overstock.com, Puma, Shure, Xerox, Zappos.com

This isn’t the beginning of the social media release, but it very well could be the beginning of its real adoption.  Beware: Just because it claims to be “social” doesn’t mean it is. There are lots of services rushing to incorporate social media into their traditional mix of products.

Ask yourself:

• Can I utilize social media apps to build my SMR on my own?
• Can I freely share each component of my release individually?
• Can I easily share this content in a conversational manner – not just post a headline?
• Are these just bookmarking links, or is this truly a sharable SMR?
• If I were a journalist, is this the way I would want to receive information? What about an investor or a consumer who is a friend, fan or follower?

It’s time to step back and think about the process. The easiest way to start? Log in and create your first SMR on PitchEngine. I promise you, the experience will make you think differently about how you compose a press release.

Have you already created a release and shared it? Tell us how it changed your outlook on PR.

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